The new products to be produced are being fine tuned and the firm will ship the first container of ‘Fine China’ in May with a limited quantity available in the local market by June.
The new ‘Fine China’ body which was displayed for the first time at the recent Ambiente trade fair in Frankfurt, is increasingly becoming popular worldwide because more people are looking for “everyday use” products, the company said.
Dankotuwa said it introduces a new shape, a new body or several new surface patterns regularly in order to maintain the interest of its international clientele.
“Competition in the tableware industry is becoming more intense with the Bangladesh industry making huge inroads owing to their cheaper energy, low labour cost, and duty free access to the European market.
“Therefore we have to innovate all the time,” said Sunil G Wijesinha, chairman of Dankotuwa.
“The Frankfurt Fair this time had more visitors than the previous few years but the continuing recession in the West and the economic woes of many European countries pose more challenges to producers of quality durable goods than to producers at the lower end of the market.”
Wijesinha said the development of a new body was one initiative to cope with current market challenges.
